Anyone can do search engine optimization for their sites or blogs on their own. It just needs some time and hard work. There are many SEO consulting companies hiring which, you can get your site optimized for the search engines. But if you have time and would like to do that on your own, then here are the points to be considered.
First of all it is important to optimize the content in your site first before starting anything.
1. Go to the html view of the pages in the site and fill up the title, description and keywords meta-tags with Sommerseo relevant content. For those who are not properly aware, you can find them in head tag section. Be sure to include the keywords you are targeting in these meta-tags but don’t overdo them. Just write in a natural way including those keywords.
It would be something like this:
In title tag: Ex:Zephyrtech SEO Agency-SEO India: Home (write in about 60 characters)
In meta keywords tag:
Ex: meta name=”Keywords” content=”SEO India, SEO Agency, Affordable SEO Services Company”
(write these keywords in about 250 characters)
In meta description tag:
Ex: meta name=”Description” content=”(write the description in about 150 characters)”
There is no hard and fast rule for the number of characters, but the above mentioned number of characters is preferred for good optimization.
2. Observe the header tags on the webpages like h1 and h2. These tags must be optimized with the keywords you are targeting i.e. see that you include your most important keywords in these headers on each page.
3. If there are images on your webpages then make use of the alt attribute. This attribute specifies what this image is about and since search engines cannot see what the image is, you should write about it in this attribute.